Project details
Pat’s Pizza of Scarborough has been in the community since 1985, so to say that they are well known in the town of Scarborough would be an understatement. Pat’s Pizza can be considered the center of the town as far as I’m concerned. Personally, I have been eating at Pat’s for as long as I can remember, and have many memories there. Their food has always been incredibly consistent and at a great price for a family, a high school student looking to get a bite to eat with a friend, and as a web designer who needs a pizza to push through a night of coding.
Recently Pat’s Pizza went through a renovation inside their dining area. They have brightened it up and added a cell phone responder to make it a more comfortable environment for their customers. I see this as not only a great thing for them to do, but also it shows that Pat’s Pizza will be around to stay in the community for many years to come.
When I mention Pat’s Pizza and the community, it’s not just a saying. Pat’s has been involved with the community by sponsoring town athletics for many years, and have been winning awards for their great food in The Current.
One problem is that Pat’s wanted to reach new customers – the thousands of tourists that pass by their location every day in the summer. It was obvious that a mobile website along with a full website was in order. A mobile site is a great way for a traveler to view the menu, get directions, call and read more about a business from their smart phone. The mobile site is designed to fit in the screen of a smart phone so there is no need to zoom in and out like you would with a regular website. Randy at R.C. Williams Computer Services brought us in to talk about the options that Pat’s had along with social media and Facebook marketing. Pat’s has now taken control of monitoring their public ratings on Yelp, Google Reviews and many others along with offering a place for people to voice their testimonials of their great food right on their new Facebook page.
Facebook marketing is a great way to bring in new customers and keep your brand in front of them on a regular basis. The advertisements are the most cost effective way to brand your company and reach the demographics that you want, allowing you to send out many different ads targeted at different groups.
I was very happy with the outcome of the new websites and Facebook marketing package that we were able to put together for Pat’s Pizza, and look forward to watching it help their business reach even more people over the years to come.
